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The aim, Speckhardt says, “is to attract the interest of those who already believe as we do. We’re not trying to convert people.” Referring to a recent poll, he notes that more Americans view themselves as nonbelievers than the population of Jews, Muslims and Mormons combined. “Yet,” he says, “you don’t see that group having a caucus in Congress or anywhere else. It’s a group that’s been in the closet. People are afraid to ‘come out’ to their families and say they don’t believe in God.” The ads are designed to show lonely atheists that they do not walk alone — and they can go on disbelieving.
